During my tenure at Amazon I helped design 4 Prime Days starting with the second ever. In the beginning years, Prime Day was still trying to discover its identity as a day of celebration and how is that communicated and branded. This caused the style guides to look very different but the amount of colors has been a constant.

For 2019 Prime Day, my team and I were tasked to create all of the “Day(s) Of” graphics for the main page, Amazon.com. Working with Gateway (main page) team, we created and reviewed graphics for over 20 campaigns.

The graphics performed incredibly well with high click through rates which lead to high rate of purchases.